Internet traffic The Green Cathedral of South Africa analysed

[Yvonne and Herman]

A few months ago an article was published about Soekershof in which it was named "The Green Cathedral of South Africa". Co-incidentally we were at the same time brainstorming to target 4 geographic areas (UK, USA, Holland, Scandinavia) more directly with a new blog site. The Green Cathedral fitted exactly in this picture and thus the new blog The Green Cathedral was born. The choice for a typepad blog was clear from the start. First of all an analyses of typeblog users confirmed the geographic area plus a relativily large percentage of users and readers of these blogs fits in our marketing picture. Although it takes a few years to build up a good reference frame (etc.) we can already say that we are at least partly succesfull. Marketing of this new blog is merely done via social networks such as Facebook, LinkedIn, Ning and Twitter plus link exchanges. Of the social networks Twitter works best with tweets on Thursday between 4 and 11 PM (merely UK and USA) and the others during weekends. Most blog visitors (84,6%) are from (in sequence) USA, UK, Holland and ..... South Africa (we miss the Scandinavians, yet) and these read average 3.38 pages and need therefor 3.07 minutes.
Rounded figures: 17% is direct traffic; 64 percent is social networks; 2% links and the remainder search engines. Analyses of the search engines keywords: 95% more or less equally divided between 'Green Cathedral', 'Green Cathedral of South Africa', 'cathedral cactus', 'Land Art Project in South Africa' and 'Fair Trade'.

Besides the geographic targetting via internet also a publicity campaign was set up. This already resulted in diverse publications such as features in SculptureNet (USA) and the Dutch edition of Home & Garden. Soon publications will follow in amongst others The Independent (UK) and Country Life. Within South Africa recently featured in Saturday |Star (Gauteng) and Mail & Guardian. Soon in the inflight magazine of South African Airlines and SA Country Life Magazine.

Yes; there is more in Robertson than (free) wine tasting!!! There is also 'Quality of Life' and that goes very well together with a glass of good wine.